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New coke failure pdf995

For more than 30 years, Coca-Cola Company's “New Coke” recipe has been shorthand for a marketing failure. Now, the beverage company is facing its past mistake and using it to play on consumers' nostalgia: It's offering the retracted recipe for a limited time, in partnership with Netflix's “Stranger Things.”.

However, the American public's reaction to the change was negative, and "New Coke" was considered a major failure. The company reintroduced Coke's original formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost.

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